VitrineMedia screens light up tired-looking Gloria Jean’s store – and add a sparkle to the bottom line, too
It felt like a double whammy for Jack Chen and his wife Iris when the young couple took a leap of faith in early 2020 to leave the relative security of their hospitality sector jobs and invest in a Gloria Jean’s coffee shop in the busy Westfield Tea Tree Plaza shopping mall in Adelaide’s north-eastern suburbs.
Not only did the existing store and its signage and menu boards look tired and dated, but just weeks after opening, Covid-19 made its unwelcome arrival and with it, severe restrictions on operating a successful business.
“We knew we stood at the crossroads,” recalls Jack.
“We could bemoan our fate and the rough cards we’d been dealt, or we could find a solution and position ourselves to capitalise on business opportunities once the Covid restrictions were eased. Of course, we chose the latter and found our remedy in the VitrineMedia backlit LED screens that, since their June installation, have transformed the store and contributed to an influx of customers.”
Jack, who previously worked as an account manager with an international hotel group, and Iris – she’s retained her wine industry position while assisting Jack with operational aspects after hours – both believe it’s the slim, modern and stylish design of the VitrineMedia screens, along with the bright, cold white light they emit, that set the product apart and appeal to their target market.
“Our eight wall-mounted A1 screens, the majority of which are across the wall behind the serving counter, are used to carry menu information and vibrant, true-to-life images of some of our signature offerings and rotating specials,” Jack continues.
“And from chatting with customers, I know that the imagery, conveyed via the VitrineMedia screens’ bight light, has been successful in drawing them in – even from a distance – giving them a clear idea of what’s on offer, whetting their appetites and getting them to spend money on our coffees, drinks, cakes and savouries.
“That’s a big statement to make but it’s 100 per cent true – we only have to look at our bottom line over the past few months to know that this purchase has more than played its role in giving us a competitive edge in a most competitive market.
“The large format A1 VitrineMedia screens have helped to raise our profile, build our brand and position the Gloria Jean’s Tea Tree Plaza store as a modern, forward-thinking and innovative business.”
Jack is also high in his praise of VitrineMedia as a company, stressing that when the people match the product in terms of excellence, you’re just about guaranteed an altogether pleasant experience.
He knows that with VitrineMedia, he is dealing with a company that is widely regarded as a world leader in its field, he has a product that is guaranteed for 80,000 hours of non-stop usage – that’s a little over nine years – and he has on-ground support from the company’s South Australian office, led by State Manager Paul Robinson.
“Paul has been professional from the outset, sharing ideas on how best to utilise the screens for maximum impact and keeping us informed throughout the sales cycle and subsequent installation.
“When a challenge arose, he happily went beyond what we’d expect and found a satisfactory solution.
“Perhaps the highest praise I can give is to position hm as one of just a handful of sales people I have come across who actually cares about his clients and is there to support them every step of the way – and that includes long after the sale has been concluded.
“We do appreciate his efforts in helping our store to shine again!”