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As Aussies, we are very much up there with the world’s best when it comes to innovative thinking, to pushing the envelope, to embracing new technologies and, in many instances, creating them in our relentless pursuit of smart solutions to life’s challenges.
In fact – and using boxing parlance – our ingenuity has us viewed by the rest of the world as a nation that often punches well above its weight.
Research tells us that there are currently some two billion websites on the internet, which I am sure you will agree is a rather scary number.
A little down on the ‘scary scale’ is the statistic that it is estimated that ‘only’ about 400 million of these are currently active. Whew, that’s a relief, he says with tongue firmly in cheek…
As we continue to bunker down in the new normal age sparked by the coronavirus pandemic, it’s not surprising that many of us feel caught between the devil and the deep blue sea, battling to choose between what we see as two equally nasty courses of action.
While COVID-19 – or coronavirus as it’s more commonly referred to by the non-medical multitude – has, rightly so, hogged the news these last few weeks and relegated other pressing issues such as environmental responsibility and sustainability to a battle over the crumbs, it’s important to remember that once the virus is controlled, we’ll still be faced with green challenges.
You’ll recall some time back I discussed the power of cold white light in backlit LED screens and how it has the propensity to grab your attention, draw you in, capture your eye and have you, at least momentarily, transfixed as your attention is total while you pause to take in what’s before you.
If you’re one of those using or considering issuing solvent inks for your business printing – and perhaps choosing the so-called ‘eco-solvent’ option to ease the guilt and limit your contribution to environmental damage – you’re in for a rude shock!
There’s a trend that has been taking root in business for a while now – and it is proving to be particularly powerful in the real estate sector where, we’re being told by those who embrace it, they’re enjoying increased conversion rates and, as a result, stronger returns on their investments in technologies such as our VitrineMedia backlit static LED screens.
A luminary designer named Saul Bass once said that design is thinking made visual. He was right, of course – and when it is done well, it adds value a lot more than it does cost.
The term 20/20 vision, as we know, relates to what the optometry profession calls one’s visual acuity – or in lay terms, the clarity and sharpness of that vision.
Next time you find yourself in a chic café or perhaps a cosy neighbourhood coffee shop, look around.